soc.genealogy.marketplace FAQ - v. 3.2
Posting-Frequency: monthly - 26th of each month
=============================== soc.genealogy.marketplace FAQ ===============================
This FAQ is maintained by Margaret Olson email@example.com
Send additions or corrections to that email address.The FAQ is posted on or about the 26th of each month to soc.genealogy.marketplace and soc.genealogy.computing. In this FAQ, 's.g' will be used as an abbreviation for 'soc.genealogy'. Contributions by: Some of this FAQ has been adapted, with the permission of the FAQ maintainer, from a FAQ about posting ads in newsgroups which is posted regularly to news.answers. It is recommended reading for those who want to advertise in soc.genealogy.marketplace. > Subject: [[POSTING ADS ON USENET--FAQ!]] Read Before Posting! > Summary: This article describes appropriate ways of posting forsale > and wanted ads on misc.forsale.* and biz.marketplace.*. As most > posters to misc.forsale are on Usenet for the first time, it > provides information useful to all readers--new and old alike. > maintained by Daniel King (firstname.lastname@example.org) Changes For Version 3.0 (1997/04/18) Revision to shorten the FAQ slightly and to add information about the mailing list which now has a gateway to this group. Added sections: 1.7: Is there a mailing list with a gateway to this group? 1.8: Is this FAQ available on the web? 2.15: Is there a size limit for posts? Reordered numbering of sections 2.5 through 2.8 and changed or shortened wording in several sections. The main intent was not changed. Changes For Version 3.1 (1998/04/26) Removed news.answers and soc.answers from the distribution. Changes For Version 3.2 (1999/03/13) Added reference to obtaining FAQ at an additional web page. Tightened wording referring to s.g.computing. Removed section 2.10, renumbered 2.11-2.15 (instructions on cancelling posts referring to limited disk space.) Added "your own web page" as a place for giving product info. Expanded on warning about sending money on the net. Changed "how to complain" wording to warn about forged headers.
Section 1. WHY A MARKETPLACE GROUP FOR GENEALOGY?
1.1: Why do we need soc.genealogy.marketplace?
1.2: Wouldn't it be better to have a moderated group?
1.3: Why not allow advertising in the other soc.genealogy groups?
1.4: Why don't they allow unrestricted advertising in Usenet?
1.5: How do advertisers benefit?
1.6: How do readers benefit?
1.7: Is there a mailing list with a gateway to this group?
1.8: Is this FAQ available on the web?
Section 2. HOW DOES THIS MARKETPLACE GROUP WORK?
2.1: What Subject: lines should we use?
2.2: Are there archives where I can find older posts on a subject?
2.3: I posted an ad yesterday. Today it is gone. Where is it?
2.4: What makes a post 'advertising'?
2.5: Give examples of allowed / not allowed posts.
2.6: Give examples of good and bad advertising.
2.7: May I crosspost my ads to alt.genealogy or other groups?
2.8: May I post want ads to soc.genealogy.marketplace?
2.9: I have things to sell. How can I advertise most effectively?
2.10: Where do I post about software and hardware.
2.11: How often may I post my ads?
2.12: May I reply in another s.g group if someone mentions my products?
2.13: May I use a zingy little .signature line to advertise my services?
2.14: Is there a size limit for posts?
Section 3. WHAT IF ADVERTISERS OR OTHER POSTERS DO NOT ABIDE BY THE CHARTER?
3.1: Will soc.genealogy.marketplace vouch for the advertisements here?
3.2: What guarantees do we have about advertised services or products?
3.3: How much advertising is too much?
3.4: What if the advertiser does not do or send what is promised?
3.5: How should I reply to posts which offend me?
3.6: What can happen to me if I post a chain letter or disregard rules of the charter for this group?
Before posting to any Usenet group, please read the introductory articles
in the newsgroup 'news.announce.newusers'. There, Emily Postnews will
help you through some netiquette you need to know before posting.
Section 1. WHY A MARKETPLACE GROUP FOR GENEALOGY?Q1.1: Why do we need soc.genealogy.marketplace? A: This group provides a service to advertisers who have no way to tell readers what they have to offer without coming afoul of the Usenet antagonisms to advertising. Genealogists often have no easy access to the information we find in posts to s.g.marketplace. Those who wish to look at advertisements will now be able to see them. Those who wish to bypass them will be able to do that. Q1.2: Wouldn't it be better to have a moderated group? A: If proper netiquette is not observed, or too many inappropriate posts are seen, a vote can be requested to add a moderator. We think people who want to sell to genealogists will not want to offend the people who might buy their products. We also think peer pressure will be enough to control inappropriate posts. We hope s.g.marketplace will reflect the helpful and friendly attitudes genealogists exhibit elsewhere. Q1.3: Why not allow advertising in the other soc.genealogy groups? A: Usenet procedures heavily discourage advertising in newsgroups not specifically designed for commerce. Readers become antagonistic and flame wars ensue if people ignore common useage. Q1.4: Why don't they allow unrestricted advertising in Usenet? A: Usenet has been maintained primarily by government agencies and educational institutions which do not endorse products and which don't have the desire or financial resources to provide for free advertising. While individual posts cost little, the resources needed in disk space at each of thousands of sites worldwide is quite large. Usenet, on the other hand, is supported by the sites because of the great benefits in information exchange. While recent influxes of participants into Usenet has brought on changes to the culture, the thousands, even hundreds of thousands, of readers here have great biases against being assaulted with advertising in Usenet newsgroups. People who post ads offensively harm themselves and the many other responsible posters who take the time to live within the rules. Q1.5: How do advertisers benefit? A: Sellers cannot post about their products and services in other s.g.* groups because of the Usenet restrictions and because zealous readers send messages to people whose posts have even a hint of being an advertisement flaming them for their posts. Most people would rather avoid the whole scene than to endure the complaints. This group will allow these professionals and service providers to offer their goods and services in an appropriate forum and to avoid the criticisms. Q1.6: How do readers benefit? A: New information can be made available to the s.g.* community as providers who have been reluctant to use the existing groups find that they can post without getting flamed. Readers of the other groups will benefit by having ads moved away from the other genealogy groups. There are people who will do research for others or who have for sale products which are not available in most local marketplaces. Readers will benefit from knowing about these resources. Q1.7: Is there a mailing list with a gateway to this group? A: Since April 1997, GEN-MARKET@rootsweb.com has had a gateway to soc.genealogy.marketplace. Posts sent to the mailing list at that address will also be sent to soc.genealogy.marketplace. To subscribe, send email: To: GEN-MARKETemail@example.com Message: subscribe The message should contain no signature line or other lines. Q1.8: Is this FAQ available on the web? A: This soc.genealogy.marketplace FAQ is available at http://homepages.rootsweb.com/~socgen/mktfaq.html and http://www.prairienet.org/~mjolson/market.html*** Back to the beginning of the FAQ ***
Q2.1: What Subject: lines should we use? A: Good subject lines will attract more readers than will lines without any information in them. Advertisers surely know that. Subject lines should be short and informative and apply to genealogy. Q2.2: Are there archives where I can find older posts on a subject? A: GEN-MARKET is archived at RootsWeb.com at http://searches.rootsweb.com/cgi-bin/listsearch.pl?list=GEN-MARKET Q2.3: I posted an ad yesterday. Today it is gone. Where is it? A: Most newsreaders have a feature which marks a post as having been read once you look at it, and will not show you messages a second time unless you make an effort to see them again. It is probably still there - and will be there for others to read for a few days. Q2.4: What makes a post 'advertising'? A: Advertising seems to be in the eye of the beholder. People with services to sell may think of it as information, but if any mention is made of cost, or if the post is written in a way to suggest that a cost might be involved, some readers will call it advertising. As a rule of thumb, if you want money for it, someone will likely call it advertising, even if you don't call it that. Q2.5: Give examples of allowed / not allowed posts. A: This section expands on points made in the charter for s.g.marketplace. *** THE FOLLOWING WILL BE ACCEPTABLE IN S.G.MARKETPLACE *** * Non-commercial (i.e. USER) endorsements of products and/or services that have been helpful. On-going discussions of computing services or equipment should usually be directed to s.g.computing if the intent is discussion and not to sell products. * Non-commercial (i.e. USER) comments about products and/or services that have been VERY BAD. For example, "Product ABC does not do what was advertised", or "Genealogist XYZ is a jerk". Please back up these statements with facts! * Commercial announcements of new releases of products and/or services related to genealogy. They should identify the person or company making the announcement. An announcement would be defined as a reasonably short article, describing the product/service, its target audience, and where more information can be found. * Commercial Product Descriptions. These should be short, informative, appropriate for the audience, and not posted so often as to anger the readers of the group. They should tell where to find additional information. * Catalogs of information. Short catalogs may be posted, though the provider should be careful not to offend readers by too frequent posts of the same information. Catalog providers of long catalogs should advertise the cost and availability of those catalogs, giving email and ground mail addresses for requesting the catalog. Readers who reply to this post should not followup online but should order the catalog from the address given. * Newsletter advertisements for family newsletters with legitimate genealogical purpose. * "Looking For" ads, for books or other things people want to buy. The poster should give an address (email or otherwise) to which replies may be sent privately, though responses are acceptable to the group if of general interest. * Genealogical services. Professional genealogists and other service providers may post information about their services. Again, email and ground mail addresses should be provided. *** THE FOLLOWING WILL PROBABLY BE MORE APPROPRIATE IN ANOTHER *** *** S.G GROUP BUT MIGHT SOMETIMES BE POSTED TO S.G.MARKETPLACE *** * Advertisements for family reunions. If these are done frequently or ask prominently for money, they may be better in s.g.marketplace. Otherwise, s.g.misc or a regional group is the logical location for the announcement. * Lists of resources available for downloading from other sites. These belong in s.g.computing unless there are costs involved such as charges for connecting to the site. * Notices of classes or seminars in genealogy or related fields. Either s.g.methods or s.g.misc would be appropriate unless the classes are a profit making activity where costs are mentioned. * Library / Historical Society services / genealogy room hours / description of holdings, etc. These posts belong in one of the other groups, s.g.methods or s.g.misc, but messages about the genealogical coffee mugs or T-shirts they sell to raise money to support their genealogical works should be in s.g.marketplace. * Products and services offered at little or no charge, (except possibly for the cost of copying and/or postage), or which are offered in exchange for a like service. These offers will still be welcome in other s.g newsgroups, or may be posted to s.g.marketplace if no other newsgroup seems appropriate. The messages should not be posted to more than one of the s.g groups, however. *** THE FOLLOWING WILL BE UNACCEPTABLE IN S.G.MARKETPLACE *** * Offers of products or services which have been obtained illegally, such as copies of copyrighted materials. * Offers crossposted to any other group, and especially to the other soc.genealogy.* groups. If a post is appropriate for s.g.marketplace, it does not belong in the other s.g groups. * Chain letters and other messages which violate Usenet rules. * Items not specifically intended for genealogy use. Q2.6: Give examples of good and bad advertising. A: We encourage WISE usage of bandwidth, not WIDE usage. Read the articles on netiquette in news.announce.newusers and lurk in s.g.marketplace before posting your first ad. And pay attention to reasonable responses you get from readers of the newsgroup. BAD: For sale -- the following books: list of 10,000 books BETTER: For Sale - 10,000 books. Send e-mail to Books@bookstore.com for list BETTER YET: For sale - Genealogy books Biographies Map books genealogies town histories Send e-mail with interests to Books@bookstore.com for list EVEN BETTER YET: For sale - Genealogy books Biographies of Families that went west in the 1800s Map books for Minnesota genealogies of the X,Y, and Z families town histories for Minnesota Send e-mail with interests to Books@bookstore.com for list Q2.7: May I crosspost my ads to alt.genealogy or other groups? A: NO for any other soc.genealogy.* newsgroup. MAYBE for alt.genealogy. PROBABLY NOT for other *.marketplace, *.forsale and biz.* groups. Soc.genealogy.marketplace is part of the soc.genealogy hierarchy and has nothing to do with alt.genealogy or any other non-Usenet group. You should ask this question to the readers or listowners of those groups. Experience shows they usually do not like to see ads. Ads must always be on-topic for the groups you post to. Q2.8: May I post want ads to soc.genealogy.marketplace? A: As long as the items you want are related to genealogy and you follow rules of netiquette, the post will be fine. Q2.9: I have things to sell. How can I advertise most effectively? What should I avoid doing? A: If you have products not available from easily found local vendors and those products are useful in doing genealogy, you are addressing the right audience in s.g.marketplace. 1: Read for awhile first to see what others do. Pay attention to how readers respond. 2: Provide your information concisely and in a low-key manner. Usenet readers usually react badly to ads which are 'loud' and without useful information. 3: Post to s.g.marketplace, and to no other s.g group. 4: Create a good descriptive subject line in 35 characters or less. Newsreaders may truncate longer subject lines. 5: The most effective ads will be short, fitting on one or two screens. Tell what you offer, and tell how to get the product or how to write you for more information. 6: You may include prices. 7: Include your full name, your e-mail address and a complete ground-mail address. 8: Remember that this group will be read in many countries around the world. If your product is specific to one country, mention that in your ad. 9: Be responsible in how you post and how you reply to readers. Individual bad citizenship can get your Usenet access revoked, and a lot of irresponsible posting could cause genealogists to ask for discussions to remove the group if it is not serving the purpose for which it was set up. Usenet views on whether to allow any advertising at all can be affected by how you use the groups to which you post. Q2.10: Where do I post about software and hardware. A: If you are announcing a new product or telling where to buy it, put it in s.g.marketplace. If you want reviews by users or want to comment on software or scanners, do that in s.g.computing. Q2.11: How often may I post my ads? A: Other marketplace and forsale groups recommend keeping a 30-day interval between identical posts. More frequent posts may turn readers against you. Q2.12: May I reply in another s.g group if someone mentions my products? A: You may certainly post informational (non-advertising) replies to other groups and can mention features and make corrections, but you should stop short of posting an ad. Instead, refer readers to your post in s.g.marketplace or to your own web site for more information about a product. Q2.13: May I use a zingy little .signature line to advertise my services? A: A better solution would be to have the signature line refer readers to s.g.marketplace or to your web site for information, avoiding the appearance of posting an ad. Q2.14: Is there a size limit for posts? A: If you do post a message longer than 25,000 bytes directly to s.g.marketplace it will go to the newsgroup, but not be seen in the mailing list, GEN-MARKET, which has maximum message size. A post that big probably won't be read all the way to the bottom by readers, anyhow, so you may want to post several short messages instead of one very long one.*** Back to the beginning of the FAQ ***
Q3.1: Will soc.genealogy.marketplace vouch for the advertisements here? A: Ads in soc.genealogy.marketplace are the responsibility of the poster alone. There is no one connected with any soc.genealogy group or with Usenet who takes any responsibility for the ads which are posted here. You should always exercise caution in dealing with any advertiser you have not done business with in the past. Q3.2: What guarantees do we have about advertised services or products? A: You have none, of course. As in all commerce, you should read and question intelligently. If you are not sure about a product, it is perfectly acceptable to ask others about it in this group. If you have a bad experience with a product, you may post your story. Always use your common sense when replying to ads. Consider the risks before sending money and UNDER NO CIRCUMSTANCES send your credit card number to anyone by email and make sure that web-based money transfers are done with a secure server. There are some laws about doing business through the US Postal Service which do not protect you in online commerce. Laws will vary from country to country, also. You'll be safer dealing by ground mail as a rule. Q3.3: How much advertising is too much? If readers get upset, that is too much. It is hard to set standards for frequency or length of ads, but newsgroup readers don't want to see the same information over and over again. And they probably won't read more that two or three screens of material before going on to something else. Q3.4: What if the advertiser does not do or send what is promised? Complain first to the advertiser. Polite email and postal mail are a good start. If you are not satisfied with the result, complain in the newsgroup. Again, polite and well reasoned beats insults and profanities. Be alert to the reactions you may get from others if you do post your dissatisfactions to the newsgroup. Q3.5: How should I reply to posts which offend me? A: First remember that this is a Marketplace group, and you should expect to see advertising. If you think a message does not conform to the charter, write privately and politely to the poster expressing your concerns. People who want to sell something usually will not want to irritate potential buyers. A polite message will do more to help the poster learn what readers find acceptable than will a nasty flame. Try to avoid compounding the off-topic posts by replying on-line. If you see a blatantly offensive message, again, do not respond with another post. Instead, if you can decipher the headers and are sure where the message originated, send a strong complaint to the poster's system administrator. (try email to 'postmaster' or 'usenet' or 'news' at the site). However, since may offensive messages come with forged From: and Reply-To: e-addresses, make sure you know where really it came from from the other headers. Q3.6: What can happen to me if I post a chain letter or disregard the rules of the charter for this group? A: If you waste the time and good will of readers of s.g.marketplace by posting inappropriately, expect them to complain to you and perhaps to your system administrator. If you word your post so that readers complain, they probably will not buy your products, and will probably mention you negatively on-line to others who ask about your products. If you blatantly disregard Usenet rules with chain letters or harrassing messages or with "Spams", you may well lose your network access or your account. System administrators take complaints about network abuse from their sites very seriously.*** Back to the beginning of the FAQ ***
*** Back to Section 1. ***
*** Back to Section 2. ***
*** Back to Section 3. ***
Posting-Frequency: monthly - 26th of each month
=================================== soc.genealogy.marketplace.faq - END ===================================