The Hood River Glacier, Hood River, OR., August 15, 1902, page 2

TO ADVERTISE HOOD RIVER

     The Hood River Commercial club is making extensive preparations for the advertising of Hood River. For this work the club will make an expenditure of about $800, $650 of which will be used in printing some 75,000 16-page pamphlets, and $100 for a page ad in a special edition of the Pacific Farmer which the Portland board of trade is having printed for gratuitous distribution in the East. A soliciting committee from the club has canvassed the business men of the town, and reports that between $600 and $700 have been subscribed, with the prospects good for increasing this amount another $100.
     The club first decided to issue 100,000 eight-page pamphlets, but after considering the matter and arranging for a number of illustrations, it was thought more advisable to increase the size of the pamphlets even though the number had to be cut down. As 16 pages will admit of a greater amount of descriptive mater, and will permit a much better display of the illustrations, this size was finally adopted. The full amount of money not being in sight for printing 75,000 16-page pamphlets, it was decided best to issue a contract for getting out 50,000 copies of this size, with the understanding that the number could be increased at any time as the necessary funds became available.
     E.R. Bradley, Hood River's job printer, will do the printing, and has agreed to turn out 50,000 pamphlets for the reasonable price of $425. The half-tones are being made in Portland, and Mr. Bradley expects to have some of the books ready for distribution by the first of next week.
     These pamphlets when printed will be turned over to the O.R. & N. company at Portland, which company will ship them free of charge to the distributing points in the East, where they will be given out to Eastern people who are inquiring for descriptive literature of the West. The Harriman system of railroads will make rates, September 1, to intending settlers in the West. These rates will be a special inducement to having the Eastern people come West and see for themselves just what this western country is like. The Harriman lines are making an effort to attract immigration to Oregon in particular, and to this end there have been established in a number of the larger Eastern cities information bureaus for the distribution of Oregon literature. G.M. McKenney, general immigration agent for the Harriman lines, with his assistants, spent several weeks traveling over Oregon, acquainting himself with the conditions in the state and securing the co-operation of the people in distributing literature in the East. This is an excellent opportunity for Hood River to attract Eastern immigration, and the Commercial club should be encouraged in the work it has undertaken.
     The page ad in the Pacific Farmer, which the Commercial club has agreed to take for $100, will be supplied with the same matter that is to be contained in the pamphlets. This special edition of the Pacific Farmer is being issued by the Portland board of trade, and 100,000 copies of the same are to be issued September 1. The issue will contain a general descriptive matter on the Pacific Northwest, mentioning no one point in particular. Frank Lee, the editor, has had an ad running in 250 Eastern agricultural papers for the last three months, stating that this special edition would tell all about the Pacific Northwest, and requesting all those desiring information about this country to send a stamp and get a copy of this paper. Mr. Lee has received 30,000 or 40,000 requests for the paper already, and expects to receive nearly 100,000 before his paper is printed. This list of people to whom the Pacific Farmer will be sent is valuable from the fact that these people have signified their intention of wanting to know something about this country when they sent Mr. Lee a stamp for a copy of his special edition. It is an advertising scheme well worth the price, as it practically doubles the number of people who will receive Hood River literature.
     Following are the names of those who have contributed to the fund needed by the Commercial club to defray the expenses of advertising Hood River:

C.L. Gilbert....................$25.00 
Davidson Fruit Co................25.00
John Leland Henderson............25.00 
Butler & Co......................25.00 
Frank A. Cram....................25.00
Hood River Electric Light Co.....25.00 
J.E. Rand........................25.00 
Davenport Bros. Lumber Co........25.00 
Valley Improvement Co............25.00 
East Fork Irrigating Co..........25.00
G.E. Williams....................15.00 
C.N. Clarke......................15.00
S.E. Bartmess....................15.00
E.R. Bradley.....................15.00 
N.W. Bone........................10.00 
Dr. F.C. Brosius.................10.00
The Glacier......................10.00 
J.S. Booth.......................10.00
E.L. Smith.......................10.00 
G.J. Gessling....................10.00 
C.L. Rogers......................10.00 
F.E. Jackson.....................10.00 
A.K. Fuller......................10.00
Wm. Stewart......................10.00 
T.C. Dallas.......................5.00 
W.A. Slingerland..................5.00
A. Whitehead......................5.00 
Robert Rand.......................5.00 
J.E. Hanna........................5.00 
O.R. Hartley......................5.00
C.H. Jenkins......................5.00
Bone & McDonald...................5.00
Hood River Transfer Co............5.00 
Hood River Commercial Co..........5.00
H.L. Dumble.......................5.00
Dr. J.F. Watt.....................5.00 

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©  Jeffrey L. Elmer